An internationally recognized author and speaker, Shoya Zichy specializes in energetic, humor-filled and practical seminars on team building, leadership, sales, women’s initiatives, career development and developing a coaching culture.

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Her clients include Merrill Lynch, UBS, Segal Consulting, Prudential, the U.S. Treasury, the Commonwealth of Pennsylvania and universities in Saudi Arabia, among others.

Her work has been featured in Fortune, Newsday, Barron’s, the Chicago Sun-Times, Washington Post, Essence, USA Today and on CNN and others.

She is the author of Personality Power: Discover Your Unique Profile And Unlock Your Potential For Breakthrough Success (recipient of 4 book awards) and Career Match: Connecting Who You Are With What You’ll Love To Do (recipient of the Mensa-supported Sharp Writ Book Award 2010 for “Best Research”). Her other books include Women and The Leadership Q and Find and Keep Your Ideal Partner. Her work has been translated into Arabic, Chinese, Italian and Korean.

Color Q, her proprietary model, bridges the research of the Myers-Briggs community with the temperament model of David Keirsey. It provides highly accurate information on how people’s brain styles affect their leadership, workplace dynamics, sales style, career choices, coaching approach and interaction on a team and in a family.

Formerly Shoya had a 20-year career in international marketing, sales, management and journalism at Citibank, Merrill Lynch, Institutional Investor and American Express, which included a four-year expatriate assignment to Hong Kong.

Shoya’s unique research linking personality to investment behavior is the cornerstone of Peter Tanous’ book The Wealth Equation and the subject of a cover story in Plan Sponsor magazine.

Born a Hungarian countess, she escaped from the communists at the age of one and, with her parents, was invited to the join the court of King Farouk of Egypt. Seven years later the family fled Egypt during Nasser’s revolution and happily landed in the US.

She is past President of the Myers-Briggs Assn. of NY and served on the Board of the Financial Women’s Assn.  Shoya holds an MA in Education from Boston University and is fluent in French and German.

ChildrenSeaShe is also an exhibited artist whose paintings hang in numerous collections, including those of Hillary Clinton and Max Ma of Hong Kong.GoldFlowers2

To contact Shoya send an email.

  • "Awareness of the variety of styles was a career-altering event. It has provided me with a strategic advantage in many career & personal situations."
    K. O’Hare, Partner

    "Your presentation was both educational and entertaining and we have received tremendous feedback from all who attended."
    T. Kamradt, Partner
    Baker & Hostetler LLP

    "Zichy scores a bull’s eye in showing leaders how to understand their strengths and use them to work and manage more effectively."
    P. Tanous, President
    Lepercq Lynx Investment Advisory

  • "I have successfully used Color Q with hundreds of associates to increase their awareness of personality and leadership style, which has resulted in higher performing teams. It is an incredibly fun, memorable and effective resource!"

    Rehana Farrell
    Chief Administrative Officer
    Guggenheim Investments

    "I recommend Personality Power, a unique reading selection in today’s crowded business literature. The ideas work; the suggestions are easy to remember. One can bring out the best in oneself and others while succeeding on the job. The key is to insightfully access and understand the personalities that surround us in our work environment."

    Sergio I. de Araujo
    AnSer Latin American Opportunities Fund

    "We all know that 'people skills' are important in one’s career. Perhaps no one has defined those skills and their potential applications as well as Shoya Zichy. At last, the mysteries of successful, professional interactions are solved -- laid out in plain English and organized to allow the reader to immediately understand difficult personality types."

    Ellen Reynolds
    Senior Vice President and Chief People Officer
    The Segal Group, Inc.

    "Leadership is about bringing out the best in people or an organization. This book provides a unique framework, combining business experience and psychological insight."

    Kathleen Waldron
    William Paterson University

    "We've reviewed dozens of personality profile approaches and what I love about the Color Q method in this book is that it does what personality assessments rarely do well - it answers the great 'so what?' question. We coach with Color Q because it gets to this extremely important bottom line - finding a job that really fits, and keeping it."

    John Courtney
    NextJob, Inc.

    "Personality Power opens the floodgates to improved profitability, productivity, and communication. Individuals who embrace the principles in this book are happier, more productive and committed to their career choices; organizations learn how to make internal and external meetings and conversations more successful and less stressful, and ensure that the 'right people are in the right seats on the bus.'"

    Jeannette Hobson
    Senior Vice President
    Eastern Division
    Vistage International