Color Q is a 5-time award-winning personality system created by internationally recognized seminar leader, author, keynote speaker and coach Shoya Zichy (see MEET SHOYA).  It combines the work of Carl Jung, the Myers-Briggs community, David Keirsey and modern day brain research.

Color Q provides insights on four temperaments and their corresponding needs, values, talents and behaviors (see COLOR Q PROFILES). Information is targeted to real life situations, easy to remember, highly accurate, and positive for all styles.

The Zichy Group works with leading companies and institutions, such as Deloitte, Merrill Lynch, the U.S. Treasury, UBS and many others (see CLIENTS).

Organizational leaders comment that using the Color Q system in their workplace enhances nearly every aspect of corporate performance (see TESTIMONIALS).

Administered to over 600,000 worldwide, Color Q has been featured in Fortune, Barron’s, Newsday, The Chicago Sun-Times, US1, The Washington Post, The Boston Globe, on CNN and other media (see PRESS).

We provide highly interactive, energizing and humor-filled seminars (see SEMINARS) on how to use personality differences to help you and your organization:


  • Build High-Performance Teams
  • Increase Sales and Client Satisfaction
  • Develop Leadership Strengths
  • Coach and Mentor to Peak Performance
  • Turn Conflict into a Strategic Advantage
  • Build Win/Win Negotiation Abilities
  • Develop, Advance and Retain Women Leaders
  • Manage Diversity

Seminars are available in Arabic, Italian and Spanish (see LICENSEES).

We also offer Career Coaching based on Shoya’s proprietary framework that will help you identify the career options most suited to your personality and unique interests. (see CAREER).

Download Shoya’s Speaker & Seminar Summary Sheet

  • "Awareness of the variety of styles was a career-altering event. It has provided me with a strategic advantage in many career & personal situations."
    K. O’Hare, Partner

    "Your presentation was both educational and entertaining and we have received tremendous feedback from all who attended."
    T. Kamradt, Partner
    Baker & Hostetler LLP

    "Zichy scores a bull’s eye in showing leaders how to understand their strengths and use them to work and manage more effectively."
    P. Tanous, President
    Lepercq Lynx Investment Advisory

  • "I have successfully used Color Q with hundreds of associates to increase their awareness of personality and leadership style, which has resulted in higher performing teams. It is an incredibly fun, memorable and effective resource!"

    Rehana Farrell
    Chief Administrative Officer
    Guggenheim Investments

    "I recommend Personality Power, a unique reading selection in today’s crowded business literature. The ideas work; the suggestions are easy to remember. One can bring out the best in oneself and others while succeeding on the job. The key is to insightfully access and understand the personalities that surround us in our work environment."

    Sergio I. de Araujo
    AnSer Latin American Opportunities Fund

    "We all know that 'people skills' are important in one’s career. Perhaps no one has defined those skills and their potential applications as well as Shoya Zichy. At last, the mysteries of successful, professional interactions are solved -- laid out in plain English and organized to allow the reader to immediately understand difficult personality types."

    Ellen Reynolds
    Senior Vice President and Chief People Officer
    The Segal Group, Inc.

    "Leadership is about bringing out the best in people or an organization. This book provides a unique framework, combining business experience and psychological insight."

    Kathleen Waldron
    William Paterson University

    "We've reviewed dozens of personality profile approaches and what I love about the Color Q method in this book is that it does what personality assessments rarely do well - it answers the great 'so what?' question. We coach with Color Q because it gets to this extremely important bottom line - finding a job that really fits, and keeping it."

    John Courtney
    NextJob, Inc.

    "Personality Power opens the floodgates to improved profitability, productivity, and communication. Individuals who embrace the principles in this book are happier, more productive and committed to their career choices; organizations learn how to make internal and external meetings and conversations more successful and less stressful, and ensure that the 'right people are in the right seats on the bus.'"

    Jeannette Hobson
    Senior Vice President
    Eastern Division
    Vistage International