Archives for November 2009

A Resume Markets Your Brand

November 30, 2009 by Guest

By Guest Blogger: Annabelle Reitman, Ed,D, Career Management Consultant and Author of Talent Retention,” (ASTD Press, 2007),
anreitman@verizon.net

It is imperative in today’s competitive job market to know YOU – that is your professional savvy. By knowing what you have to offer and then marketing and branding yourself as the person with that information, allows you to stand out from your competition. How well you promote yourself depends on your ability to write your powerful story via your résumé.

A résumé’s overall purpose is to serve as your marketing tool. It is your advertising piece (think “company fact sheet”), designed to attract a pre-determined targeted audience. You need to remember, you are the product being sold and this is your marketing and advertising material! What is the buyer looking for? How can I showcase myself to match and fulfill the organization’s needs? A résumé’s primary marketing objectives are to present you in a powerful, targeted, and concise manner in order to:

Grab a reviewer’s attention quickly and to sustain the interest in you.
Demonstrate that you have the experience and background they need.
Show in an easy to read manner how and why you can be an asset to an employer.
Create a professional image that evokes a “wow” reaction from the recruiter.
Enable you to make the first cut and be contacted for a first level interview.
Guide an interview, keeping it focused, on your expertise, successes, strengths, and the data supporting your case for being hired.

In the job search process, a résumé is your initial contact. Be consistent with your professional branding; recruiters are look for the most proactive and powerful results-producers. You want to be noticed and have that interest sustained through several reviews of the pile of résumés. Develop a unique professional niche – everyone’s experience and background is different – this is your individualized combination of assets and savvy – that is distinctive and coherent. Create a demand for your professional brand.

A targeted résumé positions you in a specific way so that your information, your image will be relevant and grab the reader’s attention. Ask yourself the following questions posed by Arruda and Dixson (Career Distinction, Wiley & Sons, Inc. 2007).

Is my résumé –

Up-to-date?
Compelling?
Written in my unique voice?
Does it communicate my brand message?
Would others in my field be unable to use it?

If you can “yes” to these questions, your resume is branded and ready to promote and market you for your next career opportunity. .Annabelle also co-authored, Career Moves: Take Charge of Your Training Career Now! (ASTD Press 2006, 2nd edition), and High-Level Resumes: High-Powered Tactics for High-Earning Professionals .

Why it’s a great time to change careers

November 26, 2009 by Guest

Guest Blogger: Andrea Kay, Author of “Life’s a Bitch and Then You Change Careers: 9 steps to get out of our funk and on to your future” andrea@andreakay.com
http://andreakay.com

There’s never going to be a convenient time to change your career. If you’re waiting until you have no obligations, the economy is right or the moon and stars are perfectly aligned, you may as well forget it. Stop listening to the negative collective, which is saying: “This is not a good time to change careers.” Why would it be the wrong moment to change your direction? A time when thousands of jobs–maybe yours–has been lost and are never coming back. Why would this be a dismal time to search your soul for work that’s more fitting to who you are, where the world is headed and where you can be more employable?

Why, when you may not have even liked what you did all these years, would this be a deplorable time to listen to that restless gnawing in the pit of your gut that’s been nudging you to change? To take stock of what you’d like to have more of in your work. Things like challenge, more meaning or more of a life.

This moment might be the perfect juncture for a career change. You’ll never know if you don’t ask yourself some practical questions like: What might a career change cost you in terms of time, money and relationships? Once you answer that, then you can decide if you’re willing to do what it takes and whether it’s a good time for a career change.

No one can guarantee how successful you’ll be. You may make less money than before. But it’s possible you’ll make more. You may get rejected 100 times before someone wants to hire you. Then again, one “yes” could change your life for the better.

If I sound impatient, I am. And you should be impatient with yourself too. Because I know you want more out of your life, and you have the ability to go after it. When it comes to making a career change, now is as good a time as any. And possibly better.

Using Employees to Drive Growth During an Economic Slump

November 22, 2009 by Guest

Article by Guest Blogger Jeannette Paladino, Writer-in-Chief, Write Speak Sell. jpaladino@writespeaksell.com.

During this economic slump, companies are looking at the most cost effective ways to get out the word about their products and services. They are struggling to control their brand essence and key messages, as the Internet becomes the most important source of information for many consumers. But companies are overlooking their most important communications channel to the outside world – their own employees.

It is employees who are most often the primary interface between the company and its customers. New technologies are transforming the way companies do business. But employees are underutilized as brand advocates. They are not being motivated to rally around the company’s mission and goals. It’s not an overstatement to say that business transformation will only be accomplished by gaining the commitment of employees at all levels to drive growth and performance. The key to ensuring success is consistency of communications to the right people at the right time with the right messages.

But the media is an increasingly intrusive “partner” as reporters pounce on every bad piece of company news – often coming from the mouths of unhappy employees who are left out of the loop about important new company developments. Online chat rooms sponsored by Yahoo and Vault and networking sites like Twitter and Facebook provide public platforms for employees to vent their grievances and the media and customers are tuning in.

So a word of advice to companies about using your employees as your most ardent champions to help drive growth during these tough times:

· Keep up a constant stream of information to employees so they are up to date on everything going on in the company and can funnel important information to customers

· Make sure they hear what’s new before they read about it in online media

· Encourage employees to use social media like Twitter and Facebook to promote the company

· Trust your employees to do the right thing – you are all in this together

Employees want their company to succeed. It’s in their best interests and they want to feel like they are part of the solution and not the problem.